We Guarantee to be 100% free of horse meat!!

I'm sure you've seen the latest news, The meat in some Findus beef lasagnes have been found to contain 100% horse meat.  This has come fast on the heels of the news that DNA tests have discovered horse meat in beef burgers found in some supermarkets.  

I'm sorry, but I couldn't help but smile listening to the general comments when it was announced.  There is this debate going on between the outrage of those who've now discovered they've inadvertently been eating horse meat and the apathy of others that point to it being harmless to our health.  But I think there is a far more fundamental question here.

How has food become so impersonal?  

It's not hard for Muddy Carrot to confidently claim that all its meat is 100% free of horse meat, it all comes down to the Muddy Carrot ethos.

The meat producers on Muddy Carrot know their meat is not horse because they've reared the livestock that produced it.  They've had no need for a DNA test because they've looked into the field and know from the evidence in front of them they are not rearing horses.  

This is how it should be.  Meat should not have to be transported half way round the world, or produced in a large factory.  It should be raised and finished with care locally.  Produced in small batches, with thought.

Don't get me wrong, I do embrace change.  But change has to be change for the better.  Yes, we want convenience in our busy lives, but I feel you can get a great deal of convenience buying from superb small producers, at reasonable prices, and be confident that what you're buying is genuinely what you thought it was.

Muddy Carrot is here to Make it Easy to Buy Green!